diff --git a/src/main/java/de/epiceric/shopchest/listeners/ShopInteractListener.java b/src/main/java/de/epiceric/shopchest/listeners/ShopInteractListener.java
index d452b4a..32275c0 100644
--- a/src/main/java/de/epiceric/shopchest/listeners/ShopInteractListener.java
+++ b/src/main/java/de/epiceric/shopchest/listeners/ShopInteractListener.java
@@ -337,7 +337,7 @@ public class ShopInteractListener implements Listener {
                                             if (shop.getVendor().isOnline() && Config.enableVendorMessages) {
                                                 shop.getVendor().getPlayer().sendMessage(LanguageUtils.getMessage(Message.VENDOR_OUT_OF_STOCK,
                                                         new Replacement(Placeholder.AMOUNT, String.valueOf(shop.getProduct().getAmount())),
-                                                                new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(itemStack))));
+                                                                new Replacement(Placeholder.ITEM_NAME, shop.getProduct().getLocalizedName())));
                                             }
                                             plugin.debug("Shop is out of stock");
                                         }
@@ -639,7 +639,7 @@ public class ShopInteractListener implements Listener {
                 new Replacement(Placeholder.AMOUNT, String.valueOf(product.getAmount()))) + " ";
 
         String[] parts = productString.split(Placeholder.ITEM_NAME.toString());
-        String productName = LanguageUtils.getItemName(product.getItemStack());
+        String productName = product.getLocalizedName();
         String jsonItem = "";
         JsonBuilder jb = new JsonBuilder(plugin);
         JsonBuilder.PartArray rootArray = new JsonBuilder.PartArray();
@@ -806,14 +806,14 @@ public class ShopInteractListener implements Listener {
 
                             String vendorName = (shop.getVendor().getName() == null ? shop.getVendor().getUniqueId().toString() : shop.getVendor().getName());
                             executor.sendMessage(LanguageUtils.getMessage(Message.BUY_SUCCESS, new Replacement(Placeholder.AMOUNT, String.valueOf(newAmount)),
-                                    new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(product)), new Replacement(Placeholder.BUY_PRICE, String.valueOf(newPrice)),
+                                    new Replacement(Placeholder.ITEM_NAME, newProduct.getLocalizedName()), new Replacement(Placeholder.BUY_PRICE, String.valueOf(newPrice)),
                                     new Replacement(Placeholder.VENDOR, vendorName)));
 
                             plugin.debug(executor.getName() + " successfully bought (#" + shop.getID() + ")");
 
                             if (shop.getVendor().isOnline() && Config.enableVendorMessages) {
                                 shop.getVendor().getPlayer().sendMessage(LanguageUtils.getMessage(Message.SOMEONE_BOUGHT, new Replacement(Placeholder.AMOUNT, String.valueOf(newAmount)),
-                                        new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(product)), new Replacement(Placeholder.BUY_PRICE, String.valueOf(newPrice)),
+                                        new Replacement(Placeholder.ITEM_NAME, newProduct.getLocalizedName()), new Replacement(Placeholder.BUY_PRICE, String.valueOf(newPrice)),
                                         new Replacement(Placeholder.PLAYER, executor.getName())));
                             }
 
@@ -848,7 +848,7 @@ public class ShopInteractListener implements Listener {
                         }.runTaskLater(plugin, 1L);
 
                         executor.sendMessage(LanguageUtils.getMessage(Message.BUY_SUCCESS_ADMIN, new Replacement(Placeholder.AMOUNT, String.valueOf(newAmount)),
-                                new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(product)), new Replacement(Placeholder.BUY_PRICE, String.valueOf(newPrice))));
+                                new Replacement(Placeholder.ITEM_NAME, newProduct.getLocalizedName()), new Replacement(Placeholder.BUY_PRICE, String.valueOf(newPrice))));
 
                         plugin.debug(executor.getName() + " successfully bought (#" + shop.getID() + ")");
                     }
@@ -969,14 +969,14 @@ public class ShopInteractListener implements Listener {
 
                             String vendorName = (shop.getVendor().getName() == null ? shop.getVendor().getUniqueId().toString() : shop.getVendor().getName());
                             executor.sendMessage(LanguageUtils.getMessage(Message.SELL_SUCCESS, new Replacement(Placeholder.AMOUNT, String.valueOf(newAmount)),
-                                    new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(product)), new Replacement(Placeholder.SELL_PRICE, String.valueOf(newPrice)),
+                                    new Replacement(Placeholder.ITEM_NAME, newProduct.getLocalizedName()), new Replacement(Placeholder.SELL_PRICE, String.valueOf(newPrice)),
                                     new Replacement(Placeholder.VENDOR, vendorName)));
 
                             plugin.debug(executor.getName() + " successfully sold (#" + shop.getID() + ")");
 
                             if (shop.getVendor().isOnline() && Config.enableVendorMessages) {
                                 shop.getVendor().getPlayer().sendMessage(LanguageUtils.getMessage(Message.SOMEONE_SOLD, new Replacement(Placeholder.AMOUNT, String.valueOf(newAmount)),
-                                        new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(product)), new Replacement(Placeholder.SELL_PRICE, String.valueOf(newPrice)),
+                                        new Replacement(Placeholder.ITEM_NAME, newProduct.getLocalizedName()), new Replacement(Placeholder.SELL_PRICE, String.valueOf(newPrice)),
                                         new Replacement(Placeholder.PLAYER, executor.getName())));
                             }
 
@@ -1012,7 +1012,7 @@ public class ShopInteractListener implements Listener {
                         }.runTaskLater(plugin, 1L);
 
                         executor.sendMessage(LanguageUtils.getMessage(Message.SELL_SUCCESS_ADMIN, new Replacement(Placeholder.AMOUNT, String.valueOf(newAmount)),
-                                new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(product)), new Replacement(Placeholder.SELL_PRICE, String.valueOf(newPrice))));
+                                new Replacement(Placeholder.ITEM_NAME, newProduct.getLocalizedName()), new Replacement(Placeholder.SELL_PRICE, String.valueOf(newPrice))));
 
                         plugin.debug(executor.getName() + " successfully sold (#" + shop.getID() + ")");
                     }
diff --git a/src/main/java/de/epiceric/shopchest/shop/Shop.java b/src/main/java/de/epiceric/shopchest/shop/Shop.java
index 5e8e88e..26d7003 100644
--- a/src/main/java/de/epiceric/shopchest/shop/Shop.java
+++ b/src/main/java/de/epiceric/shopchest/shop/Shop.java
@@ -279,7 +279,7 @@ public class Shop {
         Map<Placeholder, Object> placeholders = new EnumMap<>(Placeholder.class);
         placeholders.put(Placeholder.VENDOR, getVendor().getName());
         placeholders.put(Placeholder.AMOUNT, getProduct().getAmount());
-        placeholders.put(Placeholder.ITEM_NAME, LanguageUtils.getItemName(itemStack));
+        placeholders.put(Placeholder.ITEM_NAME, getProduct().getLocalizedName());
         placeholders.put(Placeholder.ENCHANTMENT, LanguageUtils.getEnchantmentString(ItemUtils.getEnchantments(itemStack)));
         placeholders.put(Placeholder.BUY_PRICE, getBuyPrice());
         placeholders.put(Placeholder.SELL_PRICE, getSellPrice());
diff --git a/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java b/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java
index 19d78c2..b0030ad 100644
--- a/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java
+++ b/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java
@@ -2,6 +2,8 @@ package de.epiceric.shopchest.shop;
 
 import org.bukkit.inventory.ItemStack;
 
+import de.epiceric.shopchest.language.LanguageUtils;
+
 public class ShopProduct {
 
     private final ItemStack itemStack;
@@ -17,6 +19,13 @@ public class ShopProduct {
         this(itemStack, itemStack.getAmount());
     }
 
+    /**
+     * @return The localized name of the product's {@link ItemStack} in the selected language file.
+     */
+    public String getLocalizedName() {
+        return LanguageUtils.getItemName(getItemStack());
+    }
+
     /**
      * @return The {@link ItemStack} with an amount of {@code 1}.
      */
diff --git a/src/main/java/de/epiceric/shopchest/sql/Database.java b/src/main/java/de/epiceric/shopchest/sql/Database.java
index 2b26f3f..9443be2 100644
--- a/src/main/java/de/epiceric/shopchest/sql/Database.java
+++ b/src/main/java/de/epiceric/shopchest/sql/Database.java
@@ -5,7 +5,6 @@ import de.epiceric.shopchest.config.Config;
 import de.epiceric.shopchest.event.ShopBuySellEvent;
 import de.epiceric.shopchest.event.ShopBuySellEvent.Type;
 import de.epiceric.shopchest.exceptions.WorldNotFoundException;
-import de.epiceric.shopchest.language.LanguageUtils;
 import de.epiceric.shopchest.shop.Shop;
 import de.epiceric.shopchest.shop.ShopProduct;
 import de.epiceric.shopchest.shop.Shop.ShopType;
@@ -526,7 +525,7 @@ public abstract class Database {
                         ps.setLong(3, millis);
                         ps.setString(4, executor.getName());
                         ps.setString(5, executor.getUniqueId().toString());
-                        ps.setString(6, LanguageUtils.getItemName(product.getItemStack()));
+                        ps.setString(6, product.getLocalizedName());
                         ps.setString(7, Utils.encode(product.getItemStack()));
                         ps.setInt(8, product.getAmount());
                         ps.setString(9, shop.getVendor().getName());